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Integration of Fashion Value Chain: Destination India

Editors Dr.Rajesh Bheda, Dr. Dharmendra Batra CBS Publishers & Distributors Integrationof Fashion Value Chain: Destination India discusses the integrated role ofdesign, designer brand and collaboration strategy in fashion value chain.Different authors provide insights on the contribution and influence of designin manufacturing processes, the role of Inter-Organization Information Systemin closed and open networks, the strategy for launching designer brand andlogical steps for managing associative supply chain. The book also arguesagainst increasing dominance of time and cost factor towards standardization ofglobal supply chain and urges to promote unique and diversified cultural valueby “thinking local and acting global”. The book, rich with concepts,principles, strategies and case studies, is a valuable resource for practicingmanagers and researchers.